Last 14 days · 2 Oct to 15 Oct, today to 10:42
Profit
Of the £40,342.15 customers paid across 608 orders, £15,061.80 is yours after VAT, fees, stock, postage and packaging: 44.8% of sales after VAT. 1 order lost money, and Shopify keeps the most of every pound.
From sales to profit · 14 days
£15,061.80
left from £40,342.15 of sales, 37.3% of every pound a customer paid
Every line is the sum of the same field on each order.
The steps add up to the profit to the penny.
The steps add up to the profit to the penny.
Sales
what customers paid, VAT included
£40,342.15100%
VAT
the VAT inside every price, owed to HMRC
-£6,723.9816.7%
Channel fees
Shopify, Amazon, eBay, TikTok Shop
-£3,278.408.1%
Ad fees
promoted listings
-£1.120.0%
Stock cost
what the units cost you
-£12,821.6031.8%
Postage
labels, plus the drop-ship charge
-£2,011.255.0%
Packaging
mailers on orders packed in Unit 7
-£239.400.6%
FBA fees
Amazon picks, packs and ships
-£204.600.5%
Profit
what you keep
£15,061.8037.3%
Counts 608 orders; 12 cancelled orders are left out. 15 of these orders came back (£737.75 of sales); their refunds and restocks are on Returns. Sales, fees and refunds post to Xero each night; Xero stays your ledger.
Customer paid
1 × Fell Running Socks, Ember, S; delivery at no charge to the buyer
VAT
owed to HMRC
eBay fee
Final value fee 12.8% + 30p
Promoted listing
8% ad fee on the sale
Stock cost
what the pair cost you
DPD Next Day label
next-day, chosen on the listing
Packaging
one mailer
Left for you-£0.79
Why
It was a promoted listing (8% ad fee) with next-day delivery at no charge to the buyer. On a single £14.00 pair of socks, the eBay fee, the ad fee and the £5.40 DPD label cost more than the sale brings in after VAT and stock.
What would have paid
Sent Evri 48 hour instead£1.76
Not promoted£0.33
Both£2.88
The thinnest orders
Made money, but only just. Lowest margin after VAT first.
All 8 are a single Soft Flask 500ml: the supplier's £3.60 drop-ship charge on a £18.00 sale leaves about £1.50.
| Order | Items | Sale | Profit | Margin |
|---|---|---|---|---|
 SO-51706 13 Oct | Soft Flask 500ml biggest cost: postage £3.60 | £18.00 | £1.50 | 10% |
SO-51576 10 Oct | Soft Flask 500ml biggest cost: postage £3.60 | £18.00 | £1.50 | 10% |
SO-51467 7 Oct | Soft Flask 500ml biggest cost: postage £3.60 | £18.00 | £1.50 | 10% |
SO-51392 6 Oct | Soft Flask 500ml biggest cost: postage £3.60 | £18.00 | £1.50 | 10% |
SO-51226 2 Oct | Soft Flask 500ml biggest cost: postage £3.60 | £18.00 | £1.50 | 10% |
SO-51217 2 Oct | Soft Flask 500ml biggest cost: postage £3.60 | £18.00 | £1.50 | 10% |
 SO-51624 11 Oct | Soft Flask 500ml biggest cost: postage £3.60 | £18.00 | £1.60 | 11% |
SO-51433 6 Oct | Soft Flask 500ml biggest cost: postage £3.60 | £18.00 | £1.60 | 11% |
Profit by channel
The same kit leaves you a different amount on each channel. Fees include ad and FBA fees.
| Channel | Orders | Sales | Fees | Profit | Margin | Per order |
|---|---|---|---|---|---|---|
 Shopify Shopify Payments 2% + 20p | 267 | £18,168 | £417 | £7,995 | 53% | £29.94 |
Amazon Referral fee 15%; FBA units also pay the FBA fee | 179 | £11,310 | £1,901 | £3,295 | 35% | £18.41 |
eBay Final value fee 12.8% + 30p | 60 | £4,454 | £589 | £1,479 | 40% | £24.64 |
 TikTok Shop Commission 9% including payment | 102 | £6,410 | £577 | £2,293 | 43% | £22.48 |
Profit by product
Each order's profit shared across its lines by price. Adds up to £15,061.80.
| Product | Units | Sales | Profit | Margin |
|---|---|---|---|---|
| 171 | £9,405 | £3,344 | 43% | |
| 56 | £6,720 | £2,571 | 46% | |
| 93 | £4,464 | £1,794 | 48% | |
| 65 | £3,385 | £1,377 | 49% | |
| 100 | £3,200 | £1,316 | 49% | |
| 35 | £3,325 | £1,253 | 45% | |
| 33 | £2,805 | £1,050 | 45% | |
| 145 | £2,030 | £764 | 45% | |
| 40 | £1,440 | £597 | 50% | |
| 42 | £924 | £352 | 46% | |
| 39 | £624 | £251 | 48% | |
| 13 | £585 | £151 | 31% | |
| 12 | £384 | £140 | 44% | |
| 24 | £432 | £104 | 29% |
What if · waiting for your OKA TikTok Shop promotion on the Merino Base Layer Crew
Per crew sold on TikTok Shop, sent Royal Mail Tracked 48. Pick a depth to see what is left.
Full price10% off
Customer pays£55.00£49.50
VAT-£9.17-£8.25
TikTok commission 9%-£4.95-£4.46
Stock cost-£19.40-£19.40
Postage and mailer-£3.65-£3.65
Left per sale£17.83£13.74
Margin after VAT39%33%
To make the same money
+30%
more crews have to sell on TikTok Shop. In the last 14 days it sold 54 there: £962.82 at full price, £741.96 at 10% off. The promotion pays if it sells 71 or more in the same time.
Approved TikTok Shop promotion approved for 7 days, at £13.74 a sale.